What exactly IS SEO?

SEO stands for Search Engine Optimization which optimizes your website so that all the popular search engines can crawl your site better. A perfect example would be a companies website looking like this:

http://business_name_here.com/sdfsondlkjsdf.html

to

http://www.bussines_name_here.com/information

Popular search engine’s will recognize the second option more than the first.

Why is SEO important?

The easiest answer is that the search engine will rank the website better. The in-depth answer though is that it will be brand and market your product/service better. A quick reference would be to do a simple search for a similar type of product/service that you might be offering and look at the top results. All of them have the basic SEO url’s.