When I talk with people who are trying to expand their business and I mention going “online” and utilizing “social media” it becomes a road block for some. Others it becomes something new and adventures. These usually capitalize on it and do very well.
Nonetheless not everyone is built the same way. So, when I try to break down just how to use social media in various avenues I see and hear “marketing” responses.
- This is not a campaign – no.matter.what. You are not creating a fan page on facebook just so you can blast emails to those who joined. That is a quick way to lose fans (and brand reputation).
- This is not advertising – You are not just advertising your business products / services. It is time to show others that you know about your niche. If you are selling “office chairs” let people be aware that you KNOW about…wait for it…”office chairs”. A quick way to be “unfollowed/blocked/etc” is give “tips” along with sales. Don’t be pushy – people haaaate that. I know I do. I work with salespeople all day so I know the type and the successful ones know about the product inside and out. They believe in it but they also know that you hold the checkbook.
- Do not focus on one thing – Social networks are created almost daily. You need to be on top of it. Early adapters rule the waves and it shows that you are on top of new technology. Don’t just tweet. You need to have a blog – flickr account – facebook page – etc. Take the time in each avenue to make it right.
While I’ve mentioned the top 3 things NOT TO DO – I might as well do the top 3 TO DO!
- Be yourself – or be someone that is interesting. Give a good mixture of ‘personal’ and ‘business’ updates. Remember you are in charge of your brand online.
- Plan and execute. You know you’re going to have a sale on a product coming up – start planning immediately and look over your analytic’s to see which would be more effective. Remember to place your time and energy with the biggest ROI.
- Have fun. Social media marketing is not just about marketing your products/services – it’s about connecting with people. Remember not everyone is going to like your product/services (or even you) – find out why and learn from it.
