I love social media and love how major brands use their leverage to cross barriers in various mediums. One was Dell (@delloutlet) and how they are blowing away competition online by getting over 3 million dollars in sales just by utilizing twitter. How are they doing this? By giving their followers something unique and actually interacting with them.
Then there is Best Buy (@BestBuy) which I was fan of when I was teen but have since distanced myself due to their joint venture with Geek Squad. Nonetheless when a company goes online I try to give them the benefit of the doubt. However when I saw the image below at Soshable - I literally LOL’d at Panera this morning:
What do you think – does Best Buy REALLY understand social media marketing?
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That is hilarious. Also of note is that it is one of two requirements, the other being a graduate degree. Are those two things remotely comparable? “Sure I got my masters degree, but I just could not figure out that 250 followers thing.” Great post.
I can’t believe they did it myself – they couldn’t just say “prominent in the micro-blogging site twitter” but min. of 250! HA! Sign me up!
Hey Nathan,
I’m the guy who originally tweeted this thing out. I work in staffing at Best Buy. Although I didn’t write the job description, I did know of the qualifications before it was posted. All I can say is one of the most social media savvy people I know, who is also in Charlene Li’s book Groundswell had the idea for the Twitter follower thing.
To say the least its been very interesting to follow the buzz from Jeremiah Owyang’s RT, and Jason Falls’ RT, and yours, and Neville’s, and many others, and the discussion this has spawned.
A new job for us to attempt to describe, as I’m sure it is for many.
Keep your eye on http://barryjudge.com for more on this exact topic today. Barry is Best Buy’s CMO.
Hi Joshua -
Thanks for the update. I’ll def be checking out Barry Judge’s site and as far as I can tell more CMO’s have NO CLUE on utilizing social media {unfortunately}