I have never been a big fan of the four P’s:
- Product
- Price
- Promotion
- Place
It never seemed accurate to today’s marketing standards – let alone you: the consumer. So, if you haven’t heard of the Four C’s allow me to introduce them with a breakdown of each.
- Cost vs. Price: Businesses need to adapt to the consumer. It has been the other way around for so long that consumers have found out that they are the key to businesses growth. This is good AND bad because basic supply / demand economics are not thrown out the window rather changed to adapt on a daily basis on individual basis.
- Consumer vs. Product: Stop talking about the product – consumers do not care about this. Yes, it was great in the beginning of marketing but now the focus needs to shift. If your businesses doesn’t put the spotlight on them then you won’t close a sale.
- Convenience vs. Place: Stop trying to tell the consumer where they ‘must’ go to get ‘your’ product – it’ll never happen. We are a society of here and now – that applies to YOUR products as well.
- Communication vs. Promotion: This one is HUGE! Stop trying to ‘throw’ your message out there – start communicating with the consumer – open the line of communications and see sales soar. This goes beyond customer service – this is branding at a whole new level.
I would love to hear your thoughts on the four P’s vs. four C’s – what do you think?