If there ever was a time to try and comprehend social media it is now. The concept of social media isn’t difficult – the steps are practically one: engagement. As a college student I find it absolutely amazing of how many students don’t understand the power of this tool. While the majority of them have facebook profiles they don’t market themselves.
This is CRAZY!
Thriving companies are excelling from selecting the exceptional candidates who are already made a spot in their market. If you are interested in becoming a elementary school teacher and have been tweeting about the changes in the various school districts in the recent tax levy while doing a blog showing how students / teachers / parents can work together. In comparison to someone who just graduated from college.
Who do you think the school would choose? Well, if they were smart they would choose the individual who truly wants to be a teacher and shows it by doing research and displaying their knowledge on it. While this is just one small example the possibilities are endless.
The days of ‘just graduating’ college and putting it on your resume are long gone. Why not show on your resume how many followers you have – how many fans you have on your facebook fan page (yes, you need to have one) – to how many connections you have on your LinkedIn account.
Be active or be left behind but hey, if you want to move back in with mom and dad after college so be it.
Stop blaming the economy and start taking charge.