While I’m not a ‘huge’ fan of Best Buy I am a die hard marketing fanatic (which my wife doesn’t like sometimes when I point out items online / tv / etc). In the last couple of weeks Best Buy released a marketing campaign geared towards the customer – on.their.network.
This is something I’ve been trying to tell people almost daily – you can’t force people to come to your site. You just can’t do it. Unless it offers something fantastic (in the eyes of the customers – NOT YOU) then they will not come. In turn Best Buy decides to go TO the customer and react quickly and be in tune to the consumers need.
The plan: twitter. It’s quite simple but difficult at the same time. Follow @Twelpforce and ask them a question on any product Best Buy might have and they will give you a contact (best buy contact) that will help you. The marketing campaign on television is pretty amusing and in honesty sucks you in.
Simple yet thought provoking. In a time when we supposedly “need” answers now (see KGB text your questions) now you can do so via twitter when it comes to electronics. Way to go Barry Judge – hopefully this will help in deciding a Sr. Media Manager.
In the end this is GREAT brand management – you are not only making sure your brand is taken care of you are funneling it FROM the consumer.
What are your thoughts on this?
{ 2 comments… read them below or add one }
Until Best Buy learns how to service their customers, they will loose them as quickly as they gain them. Unreal how much money they spend on advertising to get customers in the door only to run them off with their lack of service when there is a problem. If they spent more on service they would not need be at the mercy of new customers coming in the door, they could count on repete business from their older customers.
could not agree more with you Jack