SEO What? Tweet..uh?
It’s an honest question. I’ve been going to night school for quite some time and yet am astonished by the textbooks and the information they provide. I just shake my head at the author’s – not because they don’t know what they are talking about but that they are saying the same things as all the previous ‘editions’. After reading Seth Godin’s latest blog post entitled Textbook Rant I felt the need to speak out. He hit the nail right on the head.
I recall a few years back when I was working on HipHopRemix and learning about SEO (hands-on) and SEM (again…hands-on) I was in a Marketing course. The instructor broke down our groups and we had to develop a presentation on a specific subject they chose. The group I was in was given “Online Advertising”. HA!
This was a piece of cake…or so I thought.
I looked through the $90+ textbook for any reference…nothing! So, I took what I knew referenced some people in the ‘industry’ and some media kids. BAM! Done. Cue to the end of the presentation and the instructor asking where we got this information.
It wasn’t the book that was for sure.
As I got more in social media marketing I find that more professor’s with high tenure don’t feel that “social media” has any merit whatsoever. They are in an era of ‘cocktail’ parties and work-of-mouth advertising. I’m not saying they are bad people at all. Rather that they don’t see the benefit of it all. Most college’s don’t and that leaves an open door for people like you and me to come in to teach / write / develop / etc these young minds. They are doing social media marketing most of the time and not even knowing it.
What say you – are the college’s behind the times?