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This weekend marks Super Bowl XLII and while my team (Cincinnati Bengals) isn’t in it I can’t help but root for the underdogs: Arizona Cardinals. As much as I love football I’m more of a NCAA fan than NFL. So, when the Bowl comes around I’m more interested in the ad’s then the game.
The past decade I knew it cost a ridiculous amount of money to advertise during Super Bowl’s. So much so that I quit paying attention at the exact cost. However, during the past few year’s recession I started to ponder just how it would effect one of the biggest spectacles of the world. I would ‘assume’ it would drop down specially with record reports of declines in sales.
I was wrong. Dead wrong.
Advertising Age just put out a story showing that advertisers are paying upwards to $100,00 per SECOND! I honestly could not believe it and after looking over the chart Ad Age had put together it still blows me away. Advertisers are paying MORE than they are just last year.
So, who is wrong – or is anyone?
Is NBC wrong to charge this much money or is the advertisers wrong for trying to pay these amounts when jobs are being cut just about daily?
Or, does it even matter and it’s just business?
You be the judge.
{ 2 comments… read them below or add one }
No ti definately matters, the biggest thing companies can do in a recession is to keep advertising, you have to realize the recession wont be here forever and you still need your name out there even moreso now…plus people arent gonna not watch the superbowl because of the recession more people are going to watch and it costs less to pay a couple billions when you are gauranteed that many trillions are gonna be watching it. Also the fact that people actually watch this game for the Advertisments you also know youve already got their attention.
I would agree but how effective would advertising be during a recession ? How much would you be willing to spend just to keep your name ‘out there’?