Loading ...It’s a pretty straight forward question and from the marketer’s perspective needs to be answered. The car companies are getting ready to get BILLIONS of dollars (we all know the government is going to give in) should they use some of it for advertising?
According to Advertising Age they are estimating a marketing budget of 7.3 BILLION dollars:
Based on Advertising Age’s estimates of spending by General Motors Corp., Chrysler and Ford Motor Co., that would give the as-yet-unnamed car czar control over some $7.3 billion in marketing spending in the U.S. alone.
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To go a step even further – who should be in control of the type of budget?
When they do receive the funds and they do advertise what type of compensation plan is put together for the CMO with a high budget figure such as 7.3 Billion dollars?
So, seriously should this be allowed? It IS your money after all that is being used for the bail outs.
What say you?
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My answer is quite simply no. What I do believe is the main reason the government are looking to inject so much money into this industry, is because the business models have crumbled. The CEO’s amongst the industry have failed to have the foresight to predict the decline and have handled the situation poorly.
This could be a great opportunity for websites to explore the possibility of working with a different type of advertiser and to almost “exploit” the market. Providing the sales pitch is right, I think a lot could be earnt from the injection of cash.