Image by MARIANO ORTUÑO via Flickr
If you haven’t already you need to sign up with Google Alerts and enter in your business name. I strongly urge each and every one of you to do so. This small but genius feature allows you to keep tabs on your company without having to do any real searching.
This particular feature has been around for quite some time and I’ve used it in the past but usually for finding good sites to look over in a particular niche I might be interested in or an industry I’m involved in. The process is simple – sign into google – go to google alerts – type in your business name and have google send you an email daily/weekly of when that name comes in the search engine. Pretty easy…right?
Yet, you would be surprised as to how many marketers, researchers and overall business owners do not utilize this feature. A search feature is a business owners best friend. If you have a large site with a search engine you can ultimately find what exactly people are searching for and what results they are finding. If you are involved in Twitter or any other type of social media then you need to be searching your name weekly just to see what people are saying about your brand.
What do you do with it?
You got the information so what do you do with it. Well it really depends on just what was said. If its just people spamming and using your brand name to get attention to their sites than simple ignore it. Unless they are literally dragging your name through the mud and then it can get ugly. However, 90% of the time you don’t even want to worry about it. The point of it all is to see how people are reacting to your company – your brand – your services.
- Is your company living up to the promises?
- Is your customer service department handling complaints well?
- Is there a problem in your shipping department?
- Is there a problem that you are just not aware of?
These and numerous other questions will be answered in due time just by finding exactly what people are saying about your company online.
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