Driven Media Group

Driven to Results


01 Nov

The Power of Connectivity


Reviewing the power of Facebook after watching The Social Network the one thing that stands is the power of connectivity. When I graduated high school in 1999 I found it difficult to try to track down school mates years later. This is when I found out about Classmates.com – a paying social network site. Then entered in Friendster and thus MySpace – all free.

The problem?

How do you connect with people when there is nothing linking you? Ah…there we go. Yes, a user could search for their graduation class but the functionality of those results were horrible. If the profile wasn’t filled out correctly then the results were skewed.

Yet, we as people wanted to be connected. We need it. We crave it.

Thus the popularity of not just Facebook but the power of Social Networking. As I asked once before how are you connecting with your employees / customers / consumers?


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