Driven Media Group

30 Years: 12 Months In Review

The big 3-0

Today I am quietly celebrating my 30th birthday. This has been an amazing year to say the least. In the past I’ve recounted what I have learned / accomplished / planned for the previous 12 months. So, this is no different.

In the past year:

• I have switched positions at my “day job” taking time away from Driven Media Group freelancing. Yet, at the same time have been doing more studying and research on SEO / WordPress (and other services I offer).
• I have just about wrapped up my associates degree in Marketing at Sinclair and soon to be transferring to Franklin University online which, honestly I have been looking forward to.
• I have spent more time with family and friends which it is REALLY all about in the end
• Katie and I found out we are going to be blessed having a baby coming March 2011
• I found out how just how important communication truly is in any model:
  • When I was in the military it was unbelievable  important yet most overlooked.
  • In a marriage to be truly successful it must always be open.
  • Now, in a church when dealing with hearts there must be NO deception because people will see through it.
• To go along with the above is PR (Public Relations) – combining the two allows for a great interchange of ideas / suggestions and just overall growth

What’s in store for this next year?

Who knows because in all honesty all good plans don’t matter when they interfere with the time with your family and close friends. I have learned this the hard way. As much as I truly want to be successful with Driven Media Group I much rather be a great:

• man of God
• a good husband to my beautiful wife
• a good father to my son and unborn baby
• a good friend to those around me

These are the only things I truly care about because everything in life means nothing without them.

Why TWO Letters Mean Everything

I really love Public Relations (PR) and know how journalism goes hand-in-hand with it while cheating on their girlfriend called advertising. It’s the name of the game – how do we spark controversy and get those ad dollars?

By now you have heard the news stories of a possible mosque being built at ground zero. Wait…did you see it? Those two little words: AT – not near, not around the corner: AT

What if it read:

“Mosque to be built around the corner from Ground Zero memorial”?

Or how about:

“Mosque and youth facility to be built near Ground Zero”?

Pretty different feeling than “AT” Ground Zero. Truth be told is is not being built on the remains of the tragic event that happened on September 11th 2001.  Now, I don’t plan on getting into politics with this writing rather to look at it from a journalistic / PR / Marketers mindset. If the words were replaced with more accurate description would it get noticed? If the description would be more clear would there be more people reading about it thus causing more/less advertising dollars?

See where I am going with this?

The point of the fact is when you write text in todays world just about every LITTLE word counts especially when the subject matter touches so many.