Driven Media Group

The Four C Model

I have never been a big fan of the four P’s:

• Product
• Price
• Promotion
• Place

It never seemed accurate to today’s marketing standards – let alone you: the consumer. So, if you haven’t heard of the Four C’s allow me to introduce them with a breakdown of each.

• Cost vs. Price: Businesses need to adapt to the consumer. It has been the other way around for so long that consumers have found out that they are the key to businesses growth. This is good AND bad because basic supply / demand economics are not thrown out the window rather changed to adapt on a daily basis on individual basis.
• Consumer vs. Product: Stop talking about the product – consumers do not care about this. Yes, it was great in the beginning of marketing but now the focus needs to shift. If your businesses doesn’t put the spotlight on them then you won’t close a sale.
• Convenience vs. Place: Stop trying to tell the consumer where they ‘must’ go to get ‘your’ product – it’ll never happen. We are a society of here and now – that applies to YOUR products as well.
• Communication vs. Promotion: This one is HUGE! Stop trying to ‘throw’ your message out there – start communicating with the consumer – open the line of communications and see sales soar. This goes beyond customer service – this is branding at a whole new level.

I would love to hear your thoughts on the four P’s vs. four C’s – what do you think?

College and Social Media

If there ever was a time to try and comprehend social media it is now. The concept of social media isn’t difficult – the steps are practically one: engagement. As a college student I find it absolutely amazing of how many students don’t understand the power of this tool. While the majority of them have facebook profiles they don’t market themselves.

This is CRAZY!

Thriving companies are excelling from selecting the exceptional candidates who are already made a spot in their market. If you are interested in becoming a elementary school teacher and have been tweeting about the changes in the various school districts in the recent tax levy while doing a blog showing how students / teachers / parents can work together. In comparison to someone who just graduated from college.

Who do you think the school would choose? Well, if they were smart they would choose the individual who truly wants to be a teacher and shows it by doing research and displaying their knowledge on it. While this is just one small example the possibilities are endless.

The days of ‘just graduating’ college and putting it on your resume are long gone. Why not show on your resume how many followers you have – how many fans you have on your facebook fan page (yes, you need to have one) – to how many connections you have on your LinkedIn account.

Be active or be left behind but hey, if you want to move back in with mom and dad after college so be it.

Stop blaming the economy and start taking charge.