Why Cross Marketing Is Essential
As you know I have a little boy and there seem to be trips to McDonald’s on an occasion (something my wife and I have cut down drastically for healthy reasons). Yet, for a special treat we’ll get him a happy meal and many of you know they come with the infamous “toy”. These toy’s change just about every week in accordance with a new movie. Wade Sampson has a great write up on the Disney and McDonald connection which goes into detail just how the partnership started – dissolved – and started again.
Disney realized the growth of McDonald’s and their impact in youth culture. While Disney has the funds to do their ‘own marketing’ but looking at their stock over the past couple decades their stock soared when they teamed up with McD’s. Thus cross marketing was born and showed the word the power of it. The sheer cross marketing promotion power for these two have become just about absolutely ridiculous. When Disney comes out with a new movie then a week before and two-three weeks after the movie’s release date the “toy” promotes the movie.
Recently it was the newest Ben Stiller movie Night of The Museum sequel – which my family saw and highly suggest. So, not only did McDonald’s get our business by purchasing a kid’s meal and then Disney got our money next. While we were already set on seeing this particular movie I took notice of our son and how he would play with this toy then talk about wanting to see the movie. Granted as I mentioned we were already planning on seeing it but he would go on and on about wanting to see it.
Cross marketing promotional works!
Do you have another example?
