Tell Your Story in Marketing
When you tell a story you are representing the characters in that story. Real or fake there is representation going on. In marketing the same aspect is true – we try to tell a story about a product and/or service. That Coke commercial has to relay a story in less than 30 seconds – an ad copy has to grab a readers attention and convey a message.
That message is only the beginning. Where you go from there is entirely up to you.
I had a great week last week and ended it with a great weekend. This story though I’m striving on continuing this week as well as the next and the next – so on and so forth. To stop your own story only shows that you are limiting yourself. That is one of the things I truly detest. I have a 4 year old little boy and I hear the “can’t” a lot from him so I tell him that word is not true because 9 out of 10 times he CAN. He just needs the encouragement – that extra push. Once that happens his story continues.
That happens to all of us: we get in a slump and become non-productive. I like to relate to putting life on pause but in the sense the world is moving while we are standing still so in reality we might not be moving but we are going back.
Brand marketing has its up’s and down’s – the recent situation of the “two idiots” with Domino’s is a “down” but the way the company handled themselves put them back “up” and they got a lot of praise and respect for the way they planned it out.
My question to you is what is your story and how are you going to tell it today?