Marketing During Tax Time
Sure, why not – H&R Block does it every year so why not you? You don’t do tax’s – so WHAT?!
Marketing At APril 15th
Stop right now and get out of the mind frame that you can only market your product/service during certain times at certain events. You are boxing yourself in and not allowing new possible customers know about you and your product.
Last December I asked the question: Did You Capitalize on Black Friday? I didn’t get a lot of response to it but when asked around a lot of companies didn’t do anything (except sleep in if they had the day off).
I’ll echo my thoughts from back in December that companies no matter the size need to go to the people and advertise. If they don’t market their product correctly their brand can and will die out.
What I am going to do is talk with a business owner about some ideas/concepts and see if they are willing to do something to get them on the local television and possible print. If it works I will share the results (of course).
The question though remains – what are you doing to help your business survive even during tax time?