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Online competition can prove to be healthy or it can hurt you. It is you who determines which ones happens. Yesterday I wrote about the “WHEN” of marketing/advertising a product – today is going to be focused on competition – part of the “WHO” portion while the other part is based on possible customers.

Search Results for "Chess Set"

This is done simple by searching for something you might be providing. As I did yesterday I’ll be going with “Chess Set” since that is the area I’m going to break into in the coming months. As you can see they have quite an extensive list of results: 1.78 million along with the paid advertisers.

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Right now I’m going to focus on the ‘paid’ portion because customers are automatically going to see them first. They are at the top after all, right?

Sponsored Links for "Chess Set"

So, by going to ‘sponsored links’ it brings us to this. Holy cow – that’s a lot of paid advertisers right? I didn’t say it would be easy now, did I?

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While a 150 results might seem like a lot the focus is on the first few pages because on all respect just like ‘organic results’ i.e. non-paid results – people don’t go past the first 2nd or 3rd page. So from here the next step is to examine the top 36 results.

The best way to do this is by going to each of their site and reviewing their layout and making notes. Where are they excelling and where are their pitfalls. Go through the order process and ask yourself if it feels ‘secure’. Is the site offering anything else for you or is just a shopping cart? What about the colors and the usability of it?

These are all questions that need to be asked for your competition so that when its your turn you can excel on all points of interest.

Tomorrow I will be going through some of these sponsored sites and showing you exactly what I mean in detail and please feel free to let me know if I’m wrong on any points.

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