The Way To Get Users Involved via Survey
- Image via Wikipedia
If you are reading this in Internet Explorer – STOP. Go get FireFox (Mozilla) and start using new (and improved) technology to view websites. Staying on point of FireFox and marketing one of the biggest things I truly loved about this browser software was the almost endless possibilities via “Add-On’s” from SEO Toolbar to Debug.
So, reading a post over at Wired entitled, “Mozilla Wants to Start Watching Where You Click,” I thought out loud “Its about time!”
If you do not know FireFox is open source basically meaning ITS FREE! People came together on this project to give to the people. It wasn’t out to make money and it constantly updating it’s software to give users the best experience possible online.
So, why not let them in on what you’re clicking on right?
The best thing a company can do is ASK for your participation. This shows that they are showing there intent and to let you know just what they plan on doing. In surveys honesty is the best policy – PERIOD!
Volunteers will be invited to download a Firefox extension, which will ask for some demographic information — age, location, your level of technical aptitude — that’s used to build a profile. Based on that profile, you’ll occasionally receive a request to take part in a usability study. Click “yes,” complete the survey or click around on a website for a few minutes, and the Test Pilot add-on will gather the information it needs.
Pretty straight forward, right? Exactly. There isn’t anything hidden behind it – no pop-ups, which in all honesty FireFox COULD do as soon as you open up a new window/tab.
It goes on to say the intent of this:
It’s also this level of scalability that makes Test Pilot special. Not only will the collected data be made open to the public, but the testing platform will as well. Any research institution that needs usability data can draft a request to query the hive mind of worldwide Firefox users. Tests can be conducted in a matter of hours with virtually no overhead — a dream compared to the hours and days spend recruiting, screening and testing participants in traditional usability studies
I will definitely be looking into this and testing it out.
What about you? Are you going to do it?
