Driven Media Group

Money-Back Guarantee In Marketing Online

In marketing and advertising nothing is guaranteed. This should be no surprise. As a marketer we have to do everything can to generate ‘noise’ for the client. We have to think outside the box and do things never attempted (but legal).

Money-Back Guarantee!

Yet, there is a company that offers a money back guarantee…seriously? YES! This is a never before done feat for online marketing ad networks and to be honest I am surprised it hasn’t happened yet. Ad Age recently wrote about “Undertone Networks to Pay Up to $50K If Ad Runs Where It Shouldn’t”. Sure, why not – this is a classic no brainer here folks. Online advertising is one of the easiest to monitor.

Newspapers/Magazines/Outdoor advertising = there are problems that can arise in which a ‘quick fix’ could take days if not weeks and months. Online advertising it can be fixed in a matter of minutes, hours depending on the severity of the situation. Nonetheless the actual guarantee is amazingly brilliant because no on has really offered this in the ad network circles.

If an advertiser finds their ad in an inappropriate place, instead of saying sorry, you know what, here’s your guarantee,” said CEO Mike Cassidy.

“There are a lot of networks out there and a lot of them are saying the same thing; we’re putting our money where our mouth is,” Mr. Cassidy said.

For more information on their guarantee check them out here.

My question to those out there: what guarantee’s do you offer your clients?

Personally I tell them I can only guarantee my experience and knowledge and do everything in my power to make their brand/product/service known in sectors they never knew exisisted and show them various paths to take.